VEMOS: an innovative technology capable of identifying primary and secondary emotions through facial expression recognition. VEMOS Biometric AI is an end-to-end project in Tunisia and by Tunisians demonstrating local capabilities as well as the potential of AI.
But how did this initiative come about?
The subject is the result of the rapprochement of the Biware innovation center directed by Amine Boussarsar and Walid Kaâbachi with the academic world, first, in collaboration with the ENI Carthage doctoral school by embarking in 2019 an AI thesis applied to digital recruitment with Nadia Jmour and Afef Abdelkrim. Then relying on a recognized expertise in the world of cognitive psychology, namely through, Slim Masmoudi.
Slim Masmoudi indicated, in particular, that there are many applications under study in the fields of digital employment and security.
The managers/founders of Biware; Amine Boussarsar & Walid Kaâbachi were mentioned in the Entreprise Magazine’s 2021 Edition of “100 managers who have moved business in Tunisia”.
Walid and Amine are a harmonious and efficient pair at the service of their employees and customers thanks to their values being aligned, the complementarity of their profiles, as well as, their management based on competences and people.
Created in 2011, BIWARE is a technological SME of about thirty engineers whose mission is to support companies in creating value from their Data for strategic purposes, namely, increasing revenues, optimizing costs and reducing losses. We provide verticalized solutions with SAS® (SAS Partner) and Microsoft® (Microsoft Gold Partner) technologies to address business issues and assist customers in decision-making, such as customer intelligence, fraud detection and management, and demand forecasting.
“After turning to the African market, from 2011 to 2021, and by carrying out major projects in the field of DATA Analytics in the largest financial institutions and telecommunications operators, Biware aims to be the reference player in the sub-region in this field by strengthening its physical presence in French and English-speaking African countries and by opening up to the European and Middle Eastern market. Biware is a company that strongly believes in human capital being its main pillar and first lever of growth. Walid Kaâbachi confessed during his interview.
This fundraising symbolizes an important milestone for the company, which already has 11 years of existence on the African and European markets, allowing it to realize its strategic development plan (2021 – 2026) supported and financed by the EBRD, in partnership with PROQUAL. This plan concerns the commercial and operational development, as well as the software development dedicated to Analytics and Artificial Intelligence.
On this occasion, the company organized a ceremony that took place on Wednesday, September 22, 2021 at the Movenpick Les Berges du Lac hotel, Tunis, Tunisia, in the presence of Biware executives, its founders and associate directors, M. Mohamed Amine Boussarsar and M. Walid Kaâbachi, and representatives of investors CDC Gestion and Zitouna Capital chaired by their respective Managing Directors M. Tarak Triki and M. Mounir Fakhet.
Created in 2011, BIWARE is a technological SMB of about thirty engineers whose mission is to support companies in creating value from their data for strategic purposes, namely, increasing revenues, optimizing costs and reducing losses. We provide verticalized solutions with SAS® and Microsoft technologies® to address business issues and assist customers in decision-making,such as customer knowledge and targeting, fraud detection and management, and demand forecasting.
Biware has a portfolio of about fifty customers (mainly large companies) in the finance, telecommunications, retail, service and energy sectors, present in African and European markets.
Our first customers were telecommunications operators, a sector in strong competition, where the detailed knowledge of the behavior of their customers is a strategic lever for marketing to capture, increase revenue and retain the customer. Africa’s financial and energy sectors followed suit from 2016 onwards.
Starting in 2018, we began investing heavily in the development of digital products and accelerators around the analytical core in verticalized areas, such as finance and human capital management, to meet the emerging needs of the small and medium-sized business market segment. We are convinced that to gain competitiveness companies must profoundly transform their organization by automating and gradually introducing artificial intelligence into their internal and external processes (customers, partners and suppliers).
Through this fundraising, Biware aims to reach the size of a hundred engineers and 3 African and European branches by 2025.
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