Implementation of a Customer-Oriented Marketing and more personalized marketing strategy.
MTN Côte d'Ivoire
MTN Coast Ivory
Maximize and optimize the ROI of the marketing campaigns by analyzing the social networks and identify relationships among customers.
Integration of Customer Intelligence Platform with Big Data Technology.
End-to-end Campaign Management System including the out-bound and in-bound campaigns
Implementation of Energy Demand Forecasting & Customer Segmentation Solution
Implementation of a Credit Risk Management solution (under Basel II) and an internal reporting platform